What “Verified by Business” means

When you see ✓ Verified by Business on a listing, it means the owner of that business signed in and confirmed their information was accurate on the date shown.

How a business earns it

To claim a listing, a business has to receive a one-time code at the contact email we already had on file for them — an address we found through our own research, not one they typed in. Only after receiving that code can they edit their listing or verify it. Updating their own listing (their details, prices or insurance certificate) counts as confirming it, so there is no separate step to remember.

What it does not mean

It is not a check by us. ArborProof has not independently verified any badged company’s licensing, insurance, WSIB coverage, or arborist certifications. The badge tells you the information is current and comes from the business itself — nothing more.

Before hiring anyone to work on your trees, ask for proof of liability insurance and WSIB clearance, and confirm any certification they claim directly with the issuing body.

Why some listings don’t have it

Most don’t, and that isn’t a mark against them. The great majority of companies in this directory were researched and listed by us without the business being involved at all. No badge simply means nobody from that company has claimed the listing yet.

Why it expires

A badge lasts 12 months. After that it disappears until the business checks their listing again, so the date you see is always a date somebody actually stood behind. The badge also clears immediately if we correct a company’s details ourselves — they verified their version, not ours.

What about the LEAF Score?

The LEAF Score is mostly built from signals we check ourselves — certification status, WSIB clearance, review history, years in business. Verifying a listing earns exactly one of its ten leaves (this badge, current within the last 12 months), the same way for every business. See LEAF Score Explained for the full breakdown of all ten.